Bridgeford Trust Company: Deputy Director of Marketing
ABOUT BRIDGEFORD
Bridgeford Trust Company is the oldest and largest independent trust company in South Dakota. We’re fast-growing, well-known in our industry, and service high-net-worth clients around the world. We pride ourselves on offering innovative solutions and exceptional client service. Our marketing team plays a key role in shaping the company’s public presence, enhancing client engagement, and supporting business growth initiatives.
OVERVIEW OF THE ROLE
We are seeking a Deputy Director of Marketing with extensive experience in digital advertising, social media, content creation, HubSpot, and event planning that enjoys working in a dynamic environment where attention to detail, creativity, and teamwork are essential.. This role will work closely with, and report to, the Director of Marketing, and the Company’s executive team, to market the Company through multiple mediums – including both traditional and digital media.
JOB FUNCTIONS
Support the implementation, optimization, and ongoing management of HubSpot
Assist with external (public) event planning by coordinating logistics, marketing materials, promotions, and follow-up for conferences and events attended by the Company’s sales team
Strategize creative ideas for new marketing initiatives
Collaborate with internal teams and external vendors to ensure consistent brand messaging
Help develop and execute comprehensive digital and traditional marketing campaigns across multiple channels
Assist with the creation and management of digital content, including social media posts, blogs, email newsletters, and podcast/video scripts
Track, maintain, and prepare performance reports for marketing campaigns and events
Provide internal marketing support for staff, including marketing requests, communications, and coordination of Bridgeford team events
Work collaboratively across internal teams and with the Company’s leadership on marketing initiatives and implementations
EXPERIENCE AND EDUCATION
Bachelor’s degree or higher
8+ years of marketing experience, preferably with a focus on digital advertising and event planning
Demonstrated experience with HubSpot
Extensive experience with social media platforms and managing those for businesses
Strong communication, collaboration, and project-management skills
OFFERED COMPENSATION PACKAGE
Competitive base salary
Discretionary annual bonus based on performance of Company and employee (estimated to be $5k+)
Employer profit share 401(k) contribution of 10% of base salary + bonus (no employee match required – subject to Company’s Plan Rules)
Cellphone reimbursement of $150/month/$1,800 annually
Annual max HSA contribution for Family or Individual ($8,550 for Family / $4,300 for Individual in 2025)
Fully employer-paid medical and dental insurance for individual or family
7+ weeks of Paid Time Off between PTO and Holidays offered by the Company
Company events, outings, and perks
Benefits:
401(k)
Dental insurance
Flexible schedule
Happy hour
Health insurance
Health savings account
Paid time off
Parental leave
Professional development assistance
Referral program
Retirement plan
Work Location: In person