Epicosity: Digital Strategist
Epicosity is searching for an energetic Digital Strategist to join their growing agency. This full-time position will oversee the development of digital marketing strategy and execution across an array of clients in the financial services category.
They are searching for the right candidate and are willing to explore in-person, remote, or hybrid remote working arrangements.
Primary Functions of a Digital Strategist at Epicosity:
HubSpot Evangelist
You thrive in the HubSpot ecosystem, especially the marketing and CMS Hubs. You stay tuned to the latest happenings with the product and how Epicosity can drive more value for current clients within the system. With the help of leadership, you’re empowered to champion the right the solution to the team to gain buy-in into the shared mission of growing and servicing clients within this environment.
Campaign Tracking
You’re responsible for ensuring that each campaigns is properly tracked before things start running. This means that you’ll be installing tracking pixels using Google Tag Manager and ensuring that proper goals are set inside of HubSpot and other platforms are configured appropriately ahead of launch time.
HubSpot Onboarding
When clients sign up for HubSpot, you’ll be in the driver’s seat ensuring that they are properly onboarded throughout the marketing, sales, and service hubs.
HubSpot Production
You’ll work in HubSpot daily. A few things you’ll do in HubSpot:
Reviewing campaign performance
Creating new emails or blogs and distributing them
Segmenting and cleaning up audience lists
Draft, execute, analyze, and optimize marketing automation strategies
Creating and publishing landing pages, running split tests
Conduct Portal Audits
Portal Optimization
Document and train teams on how to get the most out of their HubSpot portal
Content Distribution
Distribute and deliver content to the right audiences at the right time
Web Strategy
You hold an important seat at the strategy table on website projects. You’ll review prior metrics, define site architecture, determine where the team should prioritize production efforts within the project, and manage a wish-list of ideas that they have for consistent website improvements.
Search Engine Optimization
You’ll regularly perform site audits to define quick win optimizations and work towards long term ranking strategies to help clients meet their search authority goals.
Strategy Special Teams
You’ll function as the glue that holds the strategy, media, and web product lines of Epicosity together. You’ll often be sourced by one of these groups to assist with various assignments that take advantage of your digital marketing skill set.
OTHER STUFF YOU’LL DO
Educate clients on the ins and outs of HubSpot software.
Assist the Growth Strategists with content strategy for clients.
Monitor the performance of campaigns after they’re live.
Advise and coordinate integration projects for clients from HubSpot to other open API systems.
Work with the Digital Director to identify, define, and improve on the inbound product set.
Assist with Website Testing and QA when needed
Assist with Media Campaign Optimization when needed
