Midco: Marketing Web Manager
Job Purpose
As the Marketing Web Manager, you will lead and guide strategies for customer-facing websites, online shops, mobile apps, and customer portals. Focus will be on optimizing the user experience (UX), analyzing behaviors, and driving conversions. Additionally, you’ll collaborate across teams, stay informed about technology trends, and provide performance feedback to your team members.
KEY FUNCTIONS:
Lead and guide strategies using best practices for customer-facing websites, online shops, mobile apps and customer portals.
Develop, maintain, and ensure implementation of web governance and accessibility guidelines that support brand integrity, enhance usability, and establish accountability for our website and apps.
Oversee web component of strategy across all marketing campaigns. Lead the team in conceptualizing, strategizing and executing customer-facing web solutions with attention to detail and accuracy.
Leads UX for customer websites, analyzing user behaviors and goals. Optimizes digital touchpoints for higher conversions and sales growth, focusing on CTA and user journey. Creates and maintains customer journey maps.
Provides overall SEO Strategy and oversight to support an ongoing content maintenance and optimization plan. Combine data analysis, user research, content audits and other sources to determine ways to drive conversions and improve user experience and engagement.
Collaborate across teams to define and implement KPIs and conversion metrics related to all web and app performance and report insights to leadership.
Partners with Vendors to elevate internal strategies that support company growth.
Collaborates with Marketing Automation manager to integrate web and email platforms for lead generation. Creates strategies to drive online traffic and builds relationships with various departments such as Operations, IT, Sports, PR, Product Owners, and Business Analysts to achieve company goals.
Stay on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry and in the digital marketing space.
Produce forecast reports on our project workload and pipeline – considering new, seasonal and recurring projects. Proactively communicate potential roadblocks and provide solutions with details of the impact (ie budget, timelines) of these workarounds for leadership to make informed decisions.
Provide timely performance feedback and daily coaching of team members. Develop staff by providing information, educational opportunities and experiential growth opportunities. Through continuous conversations, effectively manage disciplinary and/or performance concerns.
Adhere to Midco privacy guidelines to ensure each customer’s privacy.
Be available to provide assistance to team members outside of normal business hours as necessary.
ADDITIONAL FUNCTIONS AND RESPONSIBILITIES:
Effectively communicate with other departments to handle escalating issues in a timely manner.
Support the mission, vision and values of Midco.
Collaborate effectively with internal and external customers to ensure exceptional service.
Demonstrate courage by tackling tough issues while acknowledging own limitations without compromising integrity.
Remove obstacles for team members. Encourage creative solutions.
Apply personal ethics, honesty, initiative, flexibility, responsibility and confidentiality in all areas of responsibility.
Communicate clear expectations that set a high bar while holding team members accountable to reach these goals.
Demonstrate business acumen by using data to drive decisions and actions.
Model flexibility, resiliency and change management skills by staying self-aware, constantly learning, and
finding ways to cut through ambiguous problems.
Identify root causes of problems and implement solutions while keeping a holistic and long-term perspective in mind.
Actively follow Midco policies and procedures.
Perform other duties as assigned.
EXPERIENCE AND EDUCATION:
Bachelor’s degree in marketing or similar field required. Focus in web or digital strategy, marketing, advertising or related field, preferred.
At least 5 years of proven experience in a digital marketing role. 1 or more years of experience leading digital or web teams or proven ability to lead others.
Deep knowledge of SEO (Moz), keyword research planning, CMS, and related tools required.
Proven experience with UX strategy required.
Google Analytics certification is preferred, with current experience implementing and optimizing campaigns, and analyzing web stats.
WORK ENVIRONMENT AND PHYSICAL & MENTAL QUALIFICATIONS:
The employee is occasionally required to reach with hands and arms, stoop, kneel, or crouch.
The noise level in the work environment is moderate.
Employees may be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.
ABOUT MIDCO:
Midco:
Is the leading provider of reliable, high-speed internet via fiber and fixed wireless technology, serving 460,000 homes and businesses in 400 communities across the Midwest.
Provides exceptional customer experience and a superior network, while being a force for good in the communities we serve.
Delivers TV services including Midco Sports (a regional sports network), phone, data center and advertising services, plus wholesale networking solutions.
Ready to work at Midco? We thought so. Here are a few more reasons why Midco is one of the best places to work:
Free Midco internet & TV
Great opportunities to get involved in volunteerism
Generous 401(k) match and paid time away from work programs
And many more
Visit Midco.com/Careers to learn about employment opportunities and apply today.
Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, familial status, membership or activity in a local commission, or any other characteristic protected by law. To view our full EEO and federal contractor supplemental posters, please refer to Midco.com/Federal Posters.
