Reliabank: Content Marketing Specialist
POSITION SUMMARY: Provide content creation, administration support, and communication workflow to the marketing activities of the organization.
Marketing Content Creation
Content Creation: Support the conception and development of social media, blogs/stories, emails, newsletters, media (photo, video, graphics) and collateral to be published both online and in print.
Write and provide support for the various media outlets used by the organization to ensure proper language and grammar use, compliance purposes and overall soundness.
Research industry and marketing trends for implementation where appropriate.
Remain current with design software updates and pursue training if/when needed.
Marketing Administration
Act as a liaison between the Marketing group and other departments within the bank to ensure that promotions, events, and similarly related meet marketing standards.
Participate actively in both Marketing and Pre-Marketing Committees to add input, capture ideas, and organize the efforts that the groups have identified.
Schedule and coordinate event planning activities such as scheduling dates and time, making reservations, soliciting staffing resources, ordering, and purchasing supplies, etc.
Manage and schedule all social media posts and monitor comments.
Work with media and assist in development of releases, create print PSAs, and serve as contact for surrounding media and local radio stations.
Work with vendors to order internal and external marketing materials to designated specifications and quantities. Distribute items as needed to bank branches.
Monitor and follow up on all placed media.
Marketing Director Assistant
Take notes and write minutes during Marketing Director meetings.
Schedule and arrange meetings.
Act as liaison between Marketing Director and organizations, vendors, and any other partnership groups.
Prepare communications on behalf of the Marketing Director.
Act as the first point of contact for the Marketing Director as necessary.
Manage the employer's calendar, appointment scheduling, and deadlines.
Pick up deliveries and run errands as needed (Tracking mileage).
Track filing systems for administrative tasks.
Conduct and prepare research that the director may request.
Other duties as assigned.
EDUCATION & EXPERIENCE:
High School Diploma Required.
Bachelor’s degree preferred in Marketing, Communication or equivalent education and experience.
Marketing/Graphic Designer 1+ year
Time management skills: ability to effectively organize and prioritize work.
Excellent oral and written communication skills.
Teamwork skills and experience.
Ability to efficiently operate computers (Windows; Microsoft Office: Word, Excel, and Publisher; Adobe: Photoshop, InDesign) and other office equipment with a high degree of accuracy.
Working knowledge of page layout, photo editing, content writing for ads and social media, plus digital marketing experience is beneficial.
OTHER SKILLS & ABILITIES:
Ability to communicate well with customers and employees, both verbal and written.
Maintain the integrity of highly confidential customer and bank financial information.
Communication, organizational and time management skills.
*Reliabank is an equal opportunity employer. Member FDIC.
