Salt & Serif: Senior Designer

About Salt & Serif

Salt & Serif is a strategy-first B2B creative studio based in Sioux Falls, South Dakota. We build brand, web, and marketing work for clients in specialized industries, and we win by going deep on a client's specific positioning rather than producing generalist, interchangeable creative. Design, copywriting, and front-end development work together under one roof here.

About the Role

We're hiring a Senior Designer to take primary design ownership on client work: brand identity, print and packaging, social and campaign creative, presentations, and websites. This is a generalist design role at heart, whatever a client needs designed here, you're likely the one designing it. Figma and UX experience are must-have skills, not the whole job description, since a meaningful share of the work is website and digital UX design. You'll work directly with clients, translate strategy into visual systems they can act on, and partner closely with copywriting and front-end development when a project moves to build. As the studio grows, this role is expected to take on mentoring junior designers.

What You'll Do

• Lead design across the full range of client work: brand identity, print and packaging, social and campaign creative, presentation decks, and websites

• Design UX flows and website layouts in Figma, from early concepts through dev-ready handoff

• Translate client positioning and strategy into visual systems, not just individual deliverables

• Partner with copywriting and front-end development to take web projects from concept to shipped site

• Present and defend design decisions directly to clients

• Keep design consistent with each client's brand system across every channel it touches

• Mentor junior designers as the team grows

What You Need to Bring

• 6+ years of design experience in an agency or in-house marketing role

• Strong, demonstrable Figma proficiency: component libraries, prototyping, and dev-ready handoff

• Proficiency in Adobe Creative Suite, primarily InDesign, Illustrator and Photoshop

• Working knowledge of generative AI prompting and ideation

• Real UX design experience, not just visual or graphic design

• A portfolio showing brand and web/digital work carried end-to-end, not isolated pieces

• Comfort presenting and defending design decisions directly to clients

Nice to Have

• Experience with B2B or specialized-industry clients

• Working knowledge of front-end development (HTML/CSS, WordPress) to collaborate closely with our dev partner

• Copywriting or content strategy experience

• Experience mentoring or leading junior designers

Compensation & Benefits

• Target salary: $72,000 - $78,000

• 401(k) with 1% employer match, administered through Human Interest

• Monthly wellness stipend

• Professional development allowance

• Flexible, hybrid schedule

• Paid parental leave

• Paid time off and paid holidays

Pay: $72,000.00 - $78,000.00 per year

Benefits:

• 401(k)

• 401(k) matching

• Employee assistance program

• Flexible schedule

• Paid time off

• Parental leave

• Professional development assistance

Application Question(s):

• Do you have 6+ years of design experience in an agency or in-house marketing role? (Yes or no, required)

• How many years of hands-on experience do you have designing in Figma?

• Do you have UX design experience, not just visual/graphic design?

• Please provide a Figma link to a UX design project you've completed recently.

• Please provide a link to your design portfolio.

Work Location: Hybrid remote in Sioux Falls, SD 57108