Washington Pavilion: Social Media Specialist
Full-Time, Hourly | Marketing Department | Sioux Falls, SD
Love capturing live moments? Obsessed with short-form video? Always have your phone in your hand? We're looking for a creative Social Media Specialist to help bring the Washington Pavilion and our family of brands to life online.
From Broadway musicals and local theatre to music festivals, museum programming and more, this role supports day-to-day organic social media content across a dynamic portfolio of brands. You’ll help tell the stories of the Washington Pavilion, Lallycooler Music Festival, Sioux Falls Orpheum Theater Center, Spotlight Theatre Company, Sioux Falls Municipal Band, The Lodge Bar & Grill, SculptureWalk and more, across Facebook, Instagram, YouTube and TikTok.
If you’re creative, organized and excited to help us connect thousands of people to arts, culture and unforgettable experiences, we’d love to meet you. This full-time position is primarily weekday daytime hours with frequent evening and weekend event support required.
What You’ll Do
Content Planning & Coordination
Facilitate monthly meetings with brand stakeholders to gather content needs and priorities
Take the lead in creating, posting and managing weekly social content calendars
Maintain organized social media files and asset libraries
Perform background research as needed
Contribute ideas and suggestions to improve content relevance and engagement
Content Creation & Publishing
Produce and edit video, photography and graphics content
Coordinate visual asset support as needed with internal designers or external partners
Draft captions and calls to action aligned with brand voice
Schedule and publish posts across all platforms
Attend event and weekend events to capture, edit and post content as assigned
Community Engagement
Monitor comments, direct messages and tagged content daily across all brand channels
Respond to inquiries in a professional and timely manner
Escalate sensitive or complex issues to marketing leadership
Monitor social conversations and flag opportunities or concerns
Growth & Performance Support
Track follower growth and engagement metrics by brand and platform
Assist with post boosting within approved budget guidelines
Support monthly reporting on social media performance across all brand platforms
Identify content types that perform well and share observations
Support special projects and campaigns as assigned
What We’re Looking For
Bachelor’s degree or equivalent experience in marketing, communications or related field
1-2 years of branded social media experience (internships welcome)
Strong writing, photography and video editing skills
Highly organized and detail oriented
Comfortable working in a fast-paced, multi-brand environment
What We Offer
We provide a dynamic and engaging workplace with competitive compensation and an outstanding benefits package, including:
Medical, Dental, and Vision Insurance
Company-paid Life Insurance, Short-Term Disability, and Long-Term Disability
401K Retirement Plan with a 6% Company Match
Generous Paid Time Off (including personal, sick, and holidays)
Free Washington Pavilion Membership + Exclusive Employee Perks, including ticket and event discounts, on-site café discounts, and staff appreciation events.
Why Join Us?
At the Washington Pavilion, you’ll be part of a creative, collaborative team that brings art, science, education, and entertainment to life for our community.
EOE/Background Check Required
If you’re a dependable team player who thrives on organization and communication, we encourage you to apply and be part of a dynamic marketing team making a meaningful impact.