Armand McCoy // The University of Oklahoma Executive Director/Faculty Advisor, Lindsey + Asp, Gaylord College of Journalism and Mass Communication

Representing 26% of the global population, Gen Z’s preferences and patterns are reshaping the marketplace.

Unlock the enigma of Generation Z with Armand McCoy, a strategic communications pro and youth culture specialist who navigates the intricacies of the most influential demographic today.

Join us in April as we delve beyond assumptions and gut feelings to reveal what Gen Z truly desires from the brands they choose to embrace. You’ll walk away from this session with a clear understanding of Gen Z’s needs, a strategic mindset informed by real data, and actionable best practices to pivot your approach effectively. This isn’t just a presentation — it’s an essential strategy session for those ready to engage with Gen Z authentically and walk away with best practices.