From Ice to Impact: Building a Culture of Opportunity, Risk & Storytelling

Opportunity doesn’t announce itself. Risk isn’t comfortable. And culture isn’t built overnight. But when all three align, they create powerful stories that drive real connection. In this session, explore how lessons from the Minnesota Wild and a member-driven utility translate into a modern marketing playbook for building trust, engagement, and lasting impact.

Bio:

Greta is a marketing leader with 15+ years of experience building brands, driving growth, and engaging audiences across digital, mobile, and content platforms. She currently serves as Vice President of Marketing, Communications and Member Services at Wright-Hennepin, an electric cooperative in Rockford, Minnesota. Previously, she led digital marketing and content for the Minnesota Wild, overseeing award-winning storytelling and fan engagement at scale. Her career also includes leadership roles at Gopher Sport, Jostens, Walgreens, and Enova, spanning B2B, B2C, e-commerce, loyalty, and mobile marketing. She’s known for blending creativity, data, and team leadership to deliver meaningful results.