On Friday, February 20, 2026, the 60th Annual American Advertising Awards goes live at The Orpheum Theater in Downtown Sioux Falls with all of the breaking news that really isn’t relevant. This is a celebration of the best work in advertising—that will clearly interrupt our news broadcast with silly awards, and a few developments no one cleared with legal. Happy hour and hors d’oeuvres begin at 6:00 PM. The broadcast begins at 7:00 PM. Late arrivals will be judged silently.

Dress sharp. Sit up straight. And stay tuned.

This has been an announcement the management made us release.

Please purchase your show tickets by February 13, 2026.

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