ART Vision + ARTisan Skin and Laser Center: Senior Digital Strategist

Job Title: Senior Digital Strategist
Department: ART Vision/ARTisan Skin and Laser Center
Supervisor: Office Manager + Executive Director

Art Vision, PLLC, is a state-of-the-art vision facility that was personally designed by Dr. Alison R. Tendler to meet the unique needs of each patient. Each team member is expected to abide by the core values of People, Professionalism, Productivity, and Positivity.

Job Summary:

Anything that touches the lives/minds of our customers, either inside our walls, or outside our walls that projects our brand/image and is used to grow/promote/protect our business.

Assists the Leadership team with creating and executing brand and marketing strategies and provides strategic partnerships. Implements marketing campaigns and initiatives. Manages marketing and sales for multiple products and business within ART Vision. Manages external consultants.

Develops strategies to drive business while maintaining alignment with brand standards and sales strategies. Manages content, messaging, and execution of marketing campaigns and sales tools. Manages budget and meets with leaders for planning, execution, and collaboration.

Provides clear direction and vision to others (vendors, interns, etc.). Monitors industry trends and identifies and executes on opportunities

Responsibilities:

• Be a partner in achievement of company goals through marketing efforts

• Work with the Leadership team to plan and create marketing/advertising plans including but not limited to blogs, emails, social media content, website updates, and ads in achieving company rocks and goals

• Monitor & optimize marketing efforts

• Conduct brand analysis

• Communicate results to the Leadership team

• Follow emerging technologies or trends that would allow the business to more
  effectively achieve its marketing objectives.

  • Maintain website policy updates and ensure all web pages comply with
    regulatory/legal, privacy HIPAA, and security guidelines

Establish and maintain relations with all vendors for advertising/marketing needs

• Manage marketing budget (print and digital) to ensure wise use of budget for
  ROI

• Implement social media strategy and create content needed to achieve social
  media growth, in return, driving company growth via clients and sales

• Have a baseline knowledge of how to write and create content that is optimized
  for digital (baseline copy, design and social media skills are essential)

• Create and schedule strategy and content (or work with partners to maintain and
  execute) for various tactics, including but not limited to:

  • Emails

  • Blogs with SEO focus

  • Articles

  • Website with ADA compliance and SEO focus

  • Ads

• Respond to customer messages and communications via different channels

• Generate leads/reviews/referrals thought marketing and advertising strategies

• Strategic use of data for planning and implementation

• Brand promotion/consumer engagement

• Provide analytics & reporting to make marketing decisions

• Maximize brand cohesiveness between business entities

• Manage and train interns to help assist you in this role

• Perform duties and assume other responsibilities, as assigned

Skills:

• Be a self-starter

• Have an in-depth knowledge and understanding of social media platforms, analytics,
  content management and managing relationships (vendors, influencers, etc.)

• Multi-task between managing 3 brands (ART Vision, ARTisan Skin and Laser Center,
  and Dr. Alison R Tendler’s personal brand)

• Strategic thinker and problem solver

• Clear and effective communication

• Organized

• Time management

• Planner

• Analytical

Technical Skills and Platforms:

• Be familiar with a variety of social media platforms (such as, but not limited to,
  Facebook, Instagram, TikTok, LinkedIn