Blend: Marketing and Content Manager
We're a team that is passionate about doing good work and solving complex web problems. With 20 years of business under our belt, we have a lot we're proud of. We're searching for someone to help us spread the word about Blend and grow our reach in a meaningful way.
Blend is expanding our Sales and Marketing team and we’re on the lookout for someone who can help us elevate our strategy, track and manage performance, and help demonstrate why Blend is one of the best in the industry.
Responsibilities
The responsibilities of this position include, but are not limited to:
Manage Blend’s content strategy – including ideation and asset coordination
Track the performance of Blend’s content as a business asset while also tracking industry trends and new ideas
Lead content optimization strategies on our website, including audience building, content personalization, and experimentation
Assist in coordinating internal and external resources alongside our project management team to execute quarterly and annual digital strategies for Blend Interactive
Lead tracking and reporting efforts on Blend’s website, organic efforts, and paid campaigns – bringing insights, recommendations, and updates on key metrics
Maintain Blend’s Google Analytics properties and goals alongside dashboards and reports within Hubspot
Help maintain Blend’s social media presence, including monitoring, posting, scheduling, and reporting insights
Help maintain, coordinate, and execute Blend’s editorial calendar, including site content, social, and placements within third-party publications
Manage Blend’s ongoing newsletters — including content coordination, email building, testing, and reporting
Assist in campaign setup including audience building, workflow creation, and more in Hubspot
Help identify new leads and areas of opportunity using data and reporting in Hubspot
Assist in lead scoring and engagement strategies using Hubspot
May be asked to write and produce various types of content to expand our company’s digital footprint, awareness, subscribers, and leads
What we're looking for
We’re looking for someone with at least 3-4 years of experience executing marketing campaigns and content strategies and:
Enjoys working on a team
Has a strong sense of organization and time management, and can understand department goals and anticipate the needs of a campaign or project
Is willing to learn new things and isn’t afraid to do some digging to find answers
Experience with digital marketing and content management
Bonus points
Experience with tools such as Hubspot and project tracking systems
Has experience setting up goal tracking in Google Analytics and Tag Manager
Enjoys creative writing
Our values
Blend believes that our clients deserve our honesty and integrity and that our office culture should reflect those values. We believe in five core values: passion, progress, integrity, advocacy, and authenticity.
Within the role of Marketing and Content Manager, you will work with the team and our clients in a way that reflects these core values. Passion for contributing to our client's digital strategies and our own Progress in continuously furthering your knowledge base. Integrity to do the right thing, even if it means suffering negative impact. Advocacy in providing the right solution even if it's more challenging. Authenticity in never being afraid to admit to limitations and understanding that the right answer to a question is an honest one.
The successful candidate will be able to align with these core values, and in doing so our clients and projects will benefit.
The perks
Competitive salary (based on experience)
A formal profit-sharing plan, paid quarterly after the first year and based on company profits
Group Health Insurance offered through UnitedHealthcare
Vision and dental coverage through UnitedHealthcare Dental and Vision Service Plan
Simple IRA Plan with employer match
Long Term Disability is provided at no additional cost to all employees
Basic (employer-paid) Group Life and Personal Accident Insurance
Paid maternity & paternity leave
Employee Assistance Program (EAP) and WorkLife Services Benefit
Be Well @ Blend Wellness Reimbursement Program
Hybrid work environment
