First Dakota National Bank: Marketing Coordinator
SUMMARY:
A First Dakota Marketing Coordinator takes charge of building relationships across First Dakota locations and product lines to identify and create strategic opportunities to promote the bank and its services. As the primary marketing contact internally for assigned bank departments and product segments, the Coordinator collaborates with the marketing department on bank-wide initiatives to ensure marketing plans and campaigns are consistent with First Dakota’s brand, mission and strategic plan. The Marketing Coordinator will work on innovative, needs-driven marketing solutions to create value for departments, branches and product lines.
REQUIREMENTS:
Bachelor’s degree in a related field
5+ years in a marketing environment; financial marketing experience preferred
Thorough knowledge of marketing basics
Knowledge of social media platforms
Experience in social media marketing and sponsored content
Excellent communication and interpersonal skills
Must work well in a team environment
Great organizational and project management skills
Strong analytical, decision-making and self-problem-solving skills
Travel is rare but may be needed
Event planning experience
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:
Understand assigned bank departments, locations, and product lines and act as primary contact for marketing-related needs
Assist with executing marketing strategies and objectives
Collaborate with internal and external teams to ensure campaigns are executed accurately, on time and within budget
Analyze and communicate data-driven insights to develop recommendations to improve customer segmentation and targeting strategies
Assist with content management on all bank websites
Create and manage email marketing opportunities
Promote First Dakota product and services via social media
Provide competitive research data to support bank-wide marketing strategic plan
Manage research to support new bank projects and initiatives
Generate reports and track performance of tactics to meet department and management requests
Position will be located in Sioux Falls
Position will require daily in office attendance
