JDS Industries: Digital Media Specialist
Primary responsibilities include creating email designs to achieve business growth goals, identify needs and new opportunities and aspire to increase brand awareness. This candidate should be creative, meticulous with timelines and comfortable working with a team.
Essential Duties & Responsibilities
Responsible for supporting all digital marketing
Responsible to create and track promotional emails
Create innovative ideas that tie web, mobile, email, search, social, and traditional advertising together
Manages and maintains all social media accounts including, but is not limited to Facebook, TikTok, Instagram, and LinkedIn
Develop and recommend an overall social strategy and generate social content calendars to create consistent messaging across social platforms
Perform research and development on new techniques and trends within the email industry
Advise on digital marketing strategies using all necessary tools (e.g. website, emails, & social media)
Research products, services, and current strategies to identify new opportunities.
Keep up to date with our audience’s preferences and proactively suggest new campaigns
Analyze web traffic metrics and suggest solutions to boost web presence
Other duties as assigned
Job duties or responsibilities may change at any time, with or without notice
Competencies
Excellent verbal and written communication skills
Strong analytical and project management skills
Strong attention to detail, ability to manage multiple priorities and projects simultaneously
Ability to work independently and be a self-starter
Ability to work in a goal-oriented team environment
Service-oriented with demonstrated interpersonal skills and teamwork
Proficient in Adobe Suite, with extensive knowledge of Photoshop, Illustrator, and responsive HTML/CSS
Proficient in all Microsoft Office Products
Great experience in social media and online marketing
Knowledge of email marketing software and Dreamweaver a plus
Physical Requirements and Working Conditions
Manual dexterity to operate a computer
Visual acuity (with correction sufficient to make artistic judgments about layout and design)
Monday through Friday. Flexibility to check and respond to comments, social media, etc., during off-hours.