VanBuskirk Companies: Marketing Specialist
Position Details
Marketing Specialist
Full-Time salaried position with benefits
Office hours: M-F 8am-5pm
2571 S Westlake Drive STE 100, Sioux Falls, SD 57106
Company benefits
Medical, dental, vision packages to fit your needs
Employee assistance program
Generous PTO package, paid holidays, and paid family medical leave
Retirement plan with company match (401K)
Job security with a company of over 51 years of doing business
Company mission
To help people find and build their community through real estate development. From bare
ground to turnkey solutions and everything in between, we bring ideas to reality.
Company values
Communication
Integrity
Honesty
Respect
Support
Growth
Who you are
You have a degree in business administration, advertising, marketing or similar.
You have several years of experience in marketing campaigns for a business.
You’re passionate about creative ideas and strategy building.
You are strongly familiar with email marketing tactics, paid advertising platforms and
the digital media landscape.You have hands-on experience with email service providers like Mailchimp and
insightly CRM.You know your way around Microsoft Office Suite.
You can confidently navigate a WordPress dashboard to make website edits and
manipulate the Meta Descriptions.You understand Photoshop and can design or can work closely with a designer to
create thoughtful visuals to communicate marketing initiatives.You have a Google Ads Certification or 2+ years of experience running Google Ads
and reading Google Analytics.You possess strong project management skills with the ability to monitor multiple
projects simultaneously and overcome obstacles.You have excellent written and communication skills.
You have a high aptitude for learning new skills and willingness to tackle new
challenges.You demonstrate ability to interpret complex and detailed concepts to uncover
actionable insight and communicate these concepts to others.You take pride in being a self-starter with the ability to take projects with little direction and run with them.
What the job involves
Building on the track record of success, expand upon an operating marketing
ecosystem with clear goals.Strategically create and execute annual marketing plans company-wide including
calendars, budgets, social media, SEO, Google Ads, creative material and visuals,
signage, newsletters, sponsorships, events, and more.Uphold company brand standards across the many avenues of marketing and
educate the sales teams on brand best practices. As well as control the company’s
promotional gear, branded collateral and client gifts.Build email audiences and develop creative ways of lead generation.
Plan and execute marketing campaigns focused on real estate selling techniques.
Monitor and report campaign results and recommendations to senior level
management on a regular basis.Work closely with several departments to effectively market a wide variety of
services to several audiences both B2B and B2C.Numerous divisions and product lines require creativity and unique messaging.
Use strategic problem-solving skills to ensure successful campaign launches.
Frequently give creative and strategic direction to several external companies and
professionals. Including photographers and videographers, copywriters and
designers, web developers, and both digital and traditional media outlets.Be the point person for all the company’s online accounts, subscriptions, social
pages, association memberships etc.Manage sponsorship and charitable giving requests to advise the owners
accordingly.Effectively choose real estate listing sites and other advertising opportunities and
maintain current listings with them as well as monitor and report results.Put together brochures, proposals, and RFPs for the large real estate portfolio
throughout the company.Analyze the company’s online presence and keep the company website current with
accurate real estate listings, excellent performing SEO, and creative content to
enhance user experience.
This career opportunity will challenge and excite you. A chance to land an internal position in a
high visibility leading real estate company.
Please email your resume to Lori Olson, Lori@VBClink.com
Or apply online VBClink.com/careers