VanBuskirk Companies: Marketing Specialist

Position Details

• Marketing Specialist

• Full-Time salaried position with benefits

• Office hours: M-F 8am-5pm

• 2571 S Westlake Drive STE 100, Sioux Falls, SD 57106

Company benefits

• Medical, dental, vision packages to fit your needs

• Employee assistance program

• Generous PTO package, paid holidays, and paid family medical leave

• Retirement plan with company match (401K)

• Job security with a company of over 51 years of doing business

Company mission

To help people find and build their community through real estate development. From bare
ground to turnkey solutions and everything in between, we bring ideas to reality.

Company values

• Communication

• Integrity

• Honesty

• Respect

• Support

• Growth

Who you are

• You have a degree in business administration, advertising, marketing or similar.

• You have several years of experience in marketing campaigns for a business.

• You’re passionate about creative ideas and strategy building.

• You are strongly familiar with email marketing tactics, paid advertising platforms and
  the digital media landscape.

• You have hands-on experience with email service providers like Mailchimp and
  insightly CRM.

• You know your way around Microsoft Office Suite.

• You can confidently navigate a WordPress dashboard to make website edits and
  manipulate the Meta Descriptions.

• You understand Photoshop and can design or can work closely with a designer to
  create thoughtful visuals to communicate marketing initiatives.

• You have a Google Ads Certification or 2+ years of experience running Google Ads
  and reading Google Analytics.

• You possess strong project management skills with the ability to monitor multiple
  projects simultaneously and overcome obstacles.

• You have excellent written and communication skills.

• You have a high aptitude for learning new skills and willingness to tackle new
  challenges.

• You demonstrate ability to interpret complex and detailed concepts to uncover
  actionable insight and communicate these concepts to others.

• You take pride in being a self-starter with the ability to take projects with little direction and run with them.

What the job involves

• Building on the track record of success, expand upon an operating marketing
  ecosystem with clear goals.

• Strategically create and execute annual marketing plans company-wide including
  calendars, budgets, social media, SEO, Google Ads, creative material and visuals,
  signage, newsletters, sponsorships, events, and more.

• Uphold company brand standards across the many avenues of marketing and
  educate the sales teams on brand best practices. As well as control the company’s
  promotional gear, branded collateral and client gifts.

• Build email audiences and develop creative ways of lead generation.

• Plan and execute marketing campaigns focused on real estate selling techniques.

• Monitor and report campaign results and recommendations to senior level
  management on a regular basis.

• Work closely with several departments to effectively market a wide variety of
  services to several audiences both B2B and B2C.

• Numerous divisions and product lines require creativity and unique messaging.

• Use strategic problem-solving skills to ensure successful campaign launches.

• Frequently give creative and strategic direction to several external companies and
  professionals. Including photographers and videographers, copywriters and
  designers, web developers, and both digital and traditional media outlets.

• Be the point person for all the company’s online accounts, subscriptions, social
  pages, association memberships etc.

• Manage sponsorship and charitable giving requests to advise the owners
  accordingly.

• Effectively choose real estate listing sites and other advertising opportunities and
  maintain current listings with them as well as monitor and report results.

• Put together brochures, proposals, and RFPs for the large real estate portfolio
  throughout the company.

• Analyze the company’s online presence and keep the company website current with
  accurate real estate listings, excellent performing SEO, and creative content to
  enhance user experience.

This career opportunity will challenge and excite you. A chance to land an internal position in a
high visibility leading real estate company.

Please email your resume to Lori Olson, Lori@VBClink.com
Or apply online VBClink.com/careers