Avera Receives 11 Aster Awards

Avera has been nationally awarded with 11 Aster Awards for excellence and innovation in health care marketing and advertising.

With the most inclusive groups and categories in health care advertising, the Aster Awards is the nation’s most elite competition dedicated to recognizing the most talented health care marketing professionals for outstanding excellence in advertising, marketing and communications. 

A distinguished panel of industry experts evaluate each entry based on multiple criteria to achieve a possible perfect score of 100%. Participants competed against similarly sized organizations within their specific groups and categories. Awards were granted to those entries that received top marks from the judges, placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness and overall quality, appeal and execution.

Avera awards included the following:

Gold (top 5% in the nation)

• Gaspar Family – From Grief to Action – blog on Avera.org/Balance

• 2023 Avera Race Against Cancer – special event marketing

• What Moves You? – eight-page magazine gatefold ad

• Health Insurance Member Engagement – Back to the Basics mailer

• You Want More – Breast Campaign – social media

• Team Green campaign – professional recruitment

Silver (top 12% in the nation)

• Rural Health – video

• Self-Care Saturday – flyer

• You Want More – city bus wrap

• Healthy Weight – email journey

Bronze (top 16% in the nation)

• Hello, Beautiful – Plastics & Reconstructive surgery campaign

2024 Aster Awards are listed at www.asterawards.com/winners.