Join us Thursday, March 16, 2023, at the Country Club of Sioux Falls for our March program “New Data-Informed Marketing with Google Analytics 4” given by Maresa Thompson of Constellation Creative.
Google Analytics has rolled out its 4th version, and this is preparing for the cookieless future. If you are unsure of how marketers and advertisers will adapt to the world of new data, then this presentation is for you. Maresa will chronicle her journey in learning GA4 and touch on other topics preparing us for the cookieless future ahead. Learn what data is meaningful in GA4 and how to structure and present client reports with the new platform.
About our speaker: Maresa Thompson is a creative at heart combined with a Type A+ Capricorn personality. This means she’s passionate about creating and implementing data-driven websites, marketing, and strategic plans with streamlined budgets focused on achieving high ROI. She's an award-winning marketing, digital strategy, communications, and creative strategic leader with 25 years of experience.
She's consecutively produced significant revenue and customer engagement growth. In 2020 after getting and losing her dream job as VP of Marketing & Business Development for a hospitality consulting firm, thanks to COVID, she’s transformed her side gig into her only gig and is now helping small businesses and non-profits develop data-informed websites, marketing, and advertising. She is formerly known as the Corporate Cowgirl and in some circles as the Social Tornado.